Stagebridge
A non-profit performing arts institute for older adults.
2017
Oakland
Role:
Design Intern
CHALLENGE
To increase the organization’s funding and reach
Brochure
Stagebridge believes in transforming the lives of their students and their community by fostering creativity and expression, regardless of age. I worked with their staff for two semesters under the CAPL Connects Design Fellowship. As a designer, working with their marketing collateral allowed me to increase their visibility by making their brand more cohesive and compelling to broaden their reach. Designing for an audience of older adults who might not be the most tech-savvy meant that their printed materials had to be clear, legible and impactful.
MARKETING COLLATERAL
Brochure
Funding letter
MAPS
Stagebridge conducts classes in the First Congregational Church of Oakland, a large historic space which I intended to make easier to navigate with clear maps and signage.
INFOGRAPHICS
Stagebridge has been around for more than four decades, and it was important to display the impact they’ve had so far by visualizing their organizational narrative to community partners, national organizations and stakeholders. This gave me the opportunity to create infographics which document the importance of their work, and help them receive more funding and support.
