Advance
“Collisions—serendipitous personal encounters—are the lifeblood of any organization, the key driver of creativity, community, and cohesion.”
–Tony Hsieh (Zappos)
Advance is Gensler’s annual event for titled staff, and the 2019 chapter for the North-Central region was called Stronger Together.
We created an identity for the event, focusing on the idea of collisions and intermingling of different people, cultures and ideas. The company is a conglomerate of architects and designers from all over the world, and Stronger Together reinforces the importance of diversity in our backgrounds, both professional and personal.
The capital G from Gensler is portrayed as a multifaceted entity made of different colours and textures, that occupies and influences space.
cards for urbanity
Cards for Urbanity is a brainstorming activity that explores the human experience in urban environments. The designers pick a client, a place and a cultural element card at random and discuss how they can influence urban design through the lenses of social impact, mobility, climate change and connected technology. We created this as a game for the designers to play in groups. This was a collaborative effort involving brand design, architecture and urban development.
